Marketing Tactics for TCP at Your Worksite

The following marketing tactics were sent to us by ETC's as examples of techniques for motivating fellow employees to use alternative transportation methods for their commute to work. If you have an idea to share for a marketing tactic that worked well at your worksite, let us know and we will add it to the list as a reference for other ETCs.

1. Goodie Bag Raffle

Every few months we have a raffle for the people who have been regularly using alternative transportation. The prize is a free goodie bag provided by the Transportation Choices coalition. The goodie bag includes a canvas lunch bag, a stainless steel coffee travel mug, a calculator and a pen.  People like the prizes and look forward to their chance to win!

2. Clean Commuter of the Quarter

Hanging on the wall near the front entrance, we have a plaque with the name and picture of the "Clean Commuter of the Quarter". Using the Monthly Tracking Forms from the Incentive Program, I add up the total points each employee received for using alternative transportation throughout the month. For each quarter (e.g. January to March, April to June, etc.) I total up the points, and the employee with the highest total is designated the "Clean Commuter of the Quarter". The employee has their name engraved on the plaque and their picture posted.  They also receive a goodie bag provided by the Transportation Choices coalition, which includes a lunch bag, travel mug, pen and calculator. It only takes me about 5 minutes each month but the competition and the prize have really helped to motivate people to start using and to continue using alternatives for their commute. Another thing that has been great about the "Clean Commuter of the Quarter" program at our office is that over the past two years, a different employee has received the designation each time.

3. Office Challenge

For events like Rideshare Week and Bike Month, we have set office goals to double our office's use of alternative transportation. We all keep track of our alternative transportation use on our Monthly Tracking Forms for the Incentive Program and compare the results with our average. If we achieve our goal, we treat ourselves to an office pizza party. It's a fun to work together to meet the challenge.

4. Commute Pricing Program

Our program was designed to address a high demand for limited parking spaces at work but was also a way to encourage both fun in the work place (via Friday's lottery drawing) as well as getting people to come to work by alternative, environmentally friendly, congestion reducing ways. We started a pricing system based upon commute mode. Near the front entrance, we put a copy of the pricing list and a weekly calendar for each employee to record their commute fee for each day they worked. We also had two bowls, one for entries into the weekly pool (one entry for every day you worked during the week) and the other to collect the daily fees. Each Friday we had drawing and the winner received all of the money collected for the week.  To work best, this program requires everyone to participate and someone to make sure that everyone is anti-ing up change from their pockets.